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Q1: What is PureMax? (as seen on the label of BiO-LiFE Bio-Enriched Fish Oil 1000mg)
A1: ‘PureMax’ technology is a unique purification and concentration technology developed through years of research and development (R&D) and manufacturing experience by the world renowned lipid supplier, Croda Europe. A fish oil supplement obtained via ‘PureMax’ technology is worth the money and is a safer choice.

PureMax technology has a minimum of three molecular distillation steps that minimises impurities by removing heavy metals (e.g. mercury, lead), environmental pollutants (e.g dioxins) and oxidative impurities to ensure highest quality products such as BiO-LiFE Bio-Enriched Fish Oil 1000mg. It selectively concentrates EPA and DHA to provide a high potency source of biologically active omega-3 fatty acids. PureMax technology is uniquely engineered.
Q2: How do you determine rancidity in fish oil?
A2: There would be overly fishy smells, similar to that of fish gone bad.
Q3: Do you test all the batches of finished capsules for rancidity before releasing them for sale?
A3: Yes, we do. We conduct peroxide value tests. It is generally accepted that the first compounds formed by oxidation of oil are hydro peroxides. Hydro peroxides are assessed by doing peroxide testing.
Q4: Are there limits for peroxide value?
A4: Yes, the limits are measured in miliequivalents per kilo (mEq/kg) and generally our fish oils are below 5mEq/kg. The common industrial standard is below 10mEq/kg.
Q5: Is it better to refrigerate the fish oil supplements to control the rancidity?
A5:  For the BiO-LiFE range of fish oil, it is not necessary. All BiO-LiFE products use a reputable source of fish oils with very low peroxide value post encapsulation. In addition, all BiO-LiFE products contain synergistic anti-oxidant mixture that keeps the oil in each soft gel from oxidising and turning rancid.
Q6: There is growing concern that many types of fish contain mercury. How about fish oil supplement?
A6: Mercury is bound to the meat of fish rather than its oils. During fish oil production, fish is cooked to separate the oil from the protein. This is the first step in separating mercury from the oils. Subsequently, distillation of the oil further reduces heavy metals if they are present. Most of BiO-LiFE fish oils go through a molecular distillation process to ensure the high purity of fish oil is achieved through elimination of contaminants


Are BiO-LiFE Fish Oil supplements free from dioxin?

A7: We specify the raw material fish oils used in our fish oil capsules. One of the specifications which we have outlined is dioxin. Our products comply with the WHO guidelines for dioxin level.
Q8: What is the benefit of taking a double strength fish oil?
  • Convenience (fewer capsules dosage)
  • Improved palatability
  • Better consumer compliance
  • Greater cost efficiency which is an added convenience to many with severe conditions

Is it true that fish oil in the form of triglyceride is better than the synthetic ethyl ester form?

A9: Yes it is true. Omega-3 fatty acid supplements in the triglyceride form are closest to the natural form of oils. Numerous studies have shown that the triglyceride structure has a significant influence on the therapeutic effect of fish oil.

High quality grade fish oil should be converted from the ethyl ester form to natural triglyceride form during the manufacturing process and before it is marketed to the final users, which are you and me! This is because the ethyl ester form has been demonstrated to be 10-50 times more resistant to the digestive enzyme, lipase than the natural triglyceride form. It also has poor absorption rate. Therefore, consuming a fish oil supplement in the form of natural triglyceride, offers substantially 70 per cent better absorption compared to the ethyl ester form.

Ref: Dyerberg, J., Madsen, P., et al (1995) Bioavailability of n-3 Fatty Acid Formulation. Vol, 20 (Prevention and Treatment in Vascular Disease. Pg 217-225



What is your choice of soft capsule gelatine? The common concerns.

A10: A soft capsule shell is made of gelatine. In the Malaysian market we can find soft capsules encapsulated in bovine, non-animal and fish gelatine. All gelatine is derived from collagen which is the principle protein found in the skin, bone and connective tissues of animals.

Bovine gelatine is derived from bones, skin and connective tissues of cattle. Bovine gelatine is by large the widely used source of gelatine in soft capsule shells. Bovine gelatine is more rigid and absorbs less moisture compared to non-animal gelatine or fish gelatine. This property provides good stability for bovine soft capsules in the highly humid Malaysian ambient condition. However, the safety of bovine capsules raised consumer concerns after the incident of Bovine Spongiform Encephalopathy (BSE) which is also commonly known as mad cow disease. HALAL or not HALAL is also a disturbing concern for some consumers. All of BiO-Life and Efamol range of bovine soft capsules are encapsulated in HALAL certified gelatine and come with a BSE free certificate.

Having said that gelatine comes from animals, is there such a thing called vegetable gelatine? The answer is NO. However, there are many non-animal based ingredients which have similar properties as animal gelatine and can be used for capsule shells. Most BiO-LiFE range of soft capsules carry the trademark “vegicaps” and their source of capsule shell are carrageenan. Carrageenan comes from seaweed and is usually derived from red algae. It is a common ingredient that is used in many milk products like yoghurt or chocolate milk as thickening agent and has no safety concerns. The storage of vegicaps is also critical and it cannot survive harsh heat and moisture conditions like bovine soft capsules. Carrageenan is also a more expensive material compared to bovine gelatin because of its limited availability.

Fish gelatine capsules can be considered the most recent entry into the Malaysian market. Fish gelatine is derived largely from skin and bone of coldwater fish. The properties of a fish gelatine based soft capsule could closely resemble those from bovine gelatine though the odour of fish gelatine is usually stronger than bovine as capsules age. Soft capsules made from fish gelatine are perceived as suitable for some classes of vegetarians (the semi-vegetarians and pescatarians) and also has no HALAL issue. The main disadvantage for fish gelatine is that it is considered as one of the 8 major allergens by some governing regulatory bodies. The United States Food and Drug Authority requires all food products containing fish proteins including fish gelatine to be declared on the labels, failing which the product is considered mislabelled.


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